data engineering apis

Micromarkets: Enhance Marketing Campaigns Using Enriched Zip Code Data

by Interzoid Team

Posted on January 6th, 2020

Using Zipcode Data for Marketing: Zip Code History

There are over forty-one thousand micromarkets in the United States and its territories that are defined by postal designated zip codes. Using these zip codes as the basis for customer analytics and marketing segmentation can provide interesting insights, including identifying important markets, top buyer demographics, and optimizing the selection of growth markets.

The Zip Code, initially standing for "Zone Improvement Plan", was the vision of postal employee Robert Moon, who submitted a proposal in 1944 to use three digits to identify sectional center facilities for regional mail delivery. The concept was later refined by others for more granular identification of mail delivery areas. Finally, the five-digit zip code was introduced in 1963.

Using Zip Codes as a Marketing Tool

The system is geographically organized. Regions of the US are segmented by the leading digit of a zip code (the first digit represents a collection of states), and then additional digits refine into smaller geographic areas. This approach essentially enables a small collection of people and land to be identified by number, a powerful concept, in use by so many different industry segments including weather, customer analysis, mapping, credit card security, census data, and as a basis for legislative purposes. For specialized cases, zip codes can be granularized even further using various block codes. However, in most cases, zip code segmentation is a great way to start.

One of the primary marketing uses of zip codes is to understand the demographics for a particular collection of neighborhoods to assist in the development of targeted marketing campaigns. For example, wealthier zip codes can be targeted for certain luxury products or financial services, as can the promotion of products ideal for older or younger individuals be increased in certain zip code areas. Larger zip codes tend to indicate more rural areas, as can clusters of farmer presence. A company's own internal research broken done by zip code can prove invaluable.

Illuminating visual trends using zip codes can be helpful too, as mapping marketing campaigns, identifying graphical trends in prospect response, or identifying lead clusters can be very useful for optimizing future campaigns. Generalized market analysis, such as growth zip codes, can be a tool for determining ideal potential store locations and identifying untapped regions for physical presence of a brand or future store location, as well as other additional market insights. Even modernized artificial intelligence applications can use zip codes as an important segmentation value.

While this is just the tip of the iceberg of potential zip code use cases, Interzoid's Zip Code Information API can assist in utilizing these micro-geographic areas as part of your market intelligence. Along with an email address, phone number, and other data points on behalf of your customers or prospects, collecting a zip code can reveal a future treasure trove of data for analysis purposes. Fortunately, one's zip code does not tend to be guarded information on behalf of a company or individual.

You can register for a free trial, and the documentation page for making use of the API is here.

See our Snowflake Native Application. Achieve Data Quality built-in to SQL statements.
Identify inconsistent and duplicate data quickly and easily in data tables and files.
Connect Directly to Cloud SQL Databases and Perform Data Quality Analysis
Achieve better, more consistent, more usable data.
Try our Pay-as-you-Go Option
Start increasing the usability and value of your data for $20 USD!
Launch Our Entire Data Quality Matching System on an AWS EC2 Instance
Deploy to the instance type of your choice in any AWS data center globally. Start analyzing data and identifying matches across many databases and file types in minutes.
Free Usage Credits
Register for an Interzoid API account and receive free usage credits. Improve the value and usability of your strategic data assets now.
Automate API Integration into Cloud Databases
Run live data quality exception and enhancement reports on major Cloud Data Platforms direct from your browser.
Check out our APIs and SDKs
Easily integrate better data everywhere.
Example API Usage Code on Github
Sample Code for invoking APIs on Interzoid in multiple programming languages
Business Case: Cloud APIs and Cloud Databases
See the business case for API-driven data enhancement - directly within your important datasets
Documentation and Overview
See our documentation site.
Product Newsletter
Receive Interzoid product and technology updates.

All content (c) 2019-2024 Interzoid Incorporated. Questions or assistance? Contact

201 Spear Street, Suite 1100, San Francisco, CA 94105-6164

Interested in Data Cleansing Services?
Let us put our Generative AI-enhanced data tools and processes to work for you.

Start Here
Terms of Service
Privacy Policy

Use the Interzoid Cloud Connect Data Platform and Start to Supercharge your Cloud Data now.
Connect to your data and start running data analysis reports in minutes:
API Integration Examples and SDKs:
Documentation and Overview: Docs site
Interzoid Product and Technology Newsletter: Subscribe
Partnership Interest? Inquire